My competitive strategy helps you and your company to drive the traffic into your business and sustain your growth organically. Establishing a workable sales strategy necessarily covers a wide range such as marketing, management including recruiting capable and reliable workforce. Of course, marketing identifies branding and supply chain management as a core aspect. Here is my consulting process for your company:
-Diagnose your company to achieve fact-findings of your strong points and negative points to improve your brand value in your market. This includes interviewing you, your staff, and also some of your customers to hear both negative and positive issues concerning your company and taking a study tour of your facility as well as of your competitors.
-Organize the facts about your business using matrices based on some strategies such as AIDAM, SWOT and VRIO, supply chain management and others. -Discuss these fact-findings with you or your board members using the matrices mentioned above to understand more deeply your positioning.
-Develop suitable strategies to enhance your brand value and your presence in the market to make it more flourishing.
-Taking care of environmental conditions to keep your business green should be a priority. It is a crucial factor to prove your business success in the 21st century.
-After reaching negotiations to devise those strategies with you, we would like to present the new strategies to your employees and provide workshops for them to modify their tasks and work style.
– Monitor the workability of the strategies implemented in accordance to PDCA.
-After training your employees and board members, we would like to monitor your business to check for progress or improvements. Should there be any negative issues in your business, we would like to nurture them to a more competitive workforce. In this case, we might have to hold the employee’s hand for him to master the new strategy, in other words a coaching system.
This table shows the diagnosing process for your employees’ attitude to customers based on AIDAM analysis.
This map shows the Omotenashi strategy chain.