A trendy spot in the center of an old town

A splendidly developed business model for the Chinese restaurant sector

You might think you were in Marais, Paris when you stroll around this area in Kyoto, where 45RPM Kyoto Sanjyo Kawaramachi is located. It’s because many shops and cafés in this area have sophisticated, at the same time trendy mood in terms of façade and in-store promotion. For instance, 45RPM, a well-known apparel shop having many shops in overseas countries like France, the US, Hongkong, and Taiwan, has a very charming façade and interior decor. The façade presents a kind of modern Japanese outlook, a design combining western sense into our traditional materials like wood and fabric. The interior décor gives the same idea as the façade.

Another example is the façade of Paul Smith, the shop of famous apparel brands. Using red color for a door in our traditional exterior is very exceptional, which can create strong brand recognition and drive traffic into the inside of the shop. Their inside promotion was very attractive, for instance, an exciting display of their offers and strategic placement of their lovely goods.

As to casual eating places, there are many charming cafés and sandwich restaurants, Coffee Master and Dai’s Deli & Sandwiches, to name a few.

As to casual eating places, there are many charming cafés and sandwich restaurants, Coffee Master and Dai’s Deli & Sandwiches, to name a few.

Specifically, their ambience integrating Japanese decor with a western sense is very impressive in terms of design. For instance, at Coffee-　Master, they use Tatami (Japanse straw mat) in a western atmosphere. 

A very Japanese styled lantern for a sign at their Entrance as well. Such an integration based on traditional Japanese material with semi-western décor can help create customer engagement effectively in this Instagram age.
This targeting marketing effort for a high-sensed customer group creates a positive buzz using SNS to the potential customers, even those from abroad; consequently, boosting their sales both here in Japan and in foreign countries where they have a branch.